Tag Archives: website

Why should I focus on getting my customer service strategy right? – Practicology

Most companies tend to spend a lot of time developing ways in which to acquire new customers and persuading them to buy or take on a service from their website. Once a customer has purchased a product or service the … Continue reading

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I have a successful e-commerce website that is exceeding sales targets every month, do I need to change it?

No matter how successful your site is at any given time, there is always room for further improvements, adding new functionality and/or tools that can further optimise its performance. Even the smallest incremental changes on your website will make a … Continue reading

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Why is user centred design important? – Practicology

This ensures that your resulting website or digital experience meets the customers needs as the whole development and design process will take into consideration what the users needs and wants and puts the customer at the centre of the whole … Continue reading

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What are the best marketing channels for customer acquisition? – Practicology

There are several ways you can acquire new customers: Search: both natural/organic SEO and paid search. Add your products onto comparison sites if relevant or create product feeds that link back to your site from related sites. For example linking … Continue reading

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Is testing really necessary? – Practicology

Incorporating a testing strategy as part of your website development will be an important factor to determining its success. Testing should be done throughout the development, design and implementation stages of the website lifecycle. At the development stage it will … Continue reading

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